One path to Instagram engagement: underwear photos
MeUndies is known, if at all, as a cheeky brand that brilliantly fought back against Facebook’s prudery. But the company takes a more organic, less contentious approach when it comes to Facbeook-owned...
View Article‘Teams always beat all-stars': What agency execs learned from their summer jobs
With many of today’s youths finding refuge in air-conditioned enrichment and educational programs, it’s easy to forget that there was an age not too long ago when you were expected to slog through...
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What it’s like to work at Hearst Digital
The Hearst Tower rises into the New York City skyline as a glass and steel monument to the legacy publisher’s long domination of print media. But while monuments often memorialize bygone dynasties or...
View ArticleJob talk: West Coast vs East Coast agency life
East Coast vs West Coast was a rivalry even before Biggie-Tupac. Nowhere has this been more relevant to our industry than in the agency cultures of each coast, whether it’s in the hours of operation,...
View ArticleThe ad creatives’ guide to good job interviews
A successful interview is like a good first date. Both parties know exactly what they’re looking for, but each one tries to simultaneously put on their best face while sniffing out any particularly...
View Article4chan’s founder: ‘The community is an organism’
To say that 4chan is infamous is an understatement. At first glance, it’s a set of anonymous interest-based image boards about everything from anime to travel. Most non-members have heard of it thanks...
View ArticleHow Foreign Affairs learned to love digital
So much of the industry’s attention on journalism is on the up-and-comers, the “millennial” news outlets delivering updates in bite-size, candy-coated pieces. But while publications like Vice are...
View ArticleJob talk: 5 major resume fails
Everyone has a resume. When an opening comes along, they pile up in recruiters’ inboxes like prayer cards on a holy day, carrying wishes for that dream job, a vertical move or (let’s be honest) just...
View ArticleJob talk: How agencies recruit against startups
A roaring tech industry means that agencies are fighting their battle for talent on an extra front. While other agencies remain a source of competition, they are now tasked with overcoming the lure of...
View ArticleJob talk: What industry execs look for in candidates
It’s a truism: Hire on fit, not talent. That’s not to say talent isn’t important — it is — but most employers in media and marketing are looking for something more. They’re looking for evidence the...
View ArticleJob talk: Want a job in media? Think digital
With so much of the career conversation focusing on those trying to fight their way tooth-and-nail into the industry, it’s easy to lose sight of the fact that many media professionals are still looking...
View ArticleJob talk: Explaining how to get a job at Vox.com
One of the most-scrutinized new entrants in the now-burgeoning field of explanatory journalism is Vox.com, the 2-month-old publication under the Vox Media umbrella. Vox.com aims to make the nuts of...
View ArticleConfessions of an ad tech grunt
Ad tech is booming, and industry growth means that the field is hiring in droves. While many of these jobs provide exposure to the newest technology and opportunities to put your creative...
View ArticleJob talk: The rules of going freelance
Whether it’s to fulfill some innate desire in the soul of a creative or one of the many products of a recovering (recovered?) economy, more and more industry professionals are turning to freelance...
View ArticleJob talk: Finding the networking style that fits
The prospect of being thrown into a large room of industry peers with the expectation of being productively sociable is viewed by even seasoned professionals with dread. While networking has always...
View ArticleJob talk: How to dress for the summer interview
If you’re a job-hunting male at this time of year, there are very few wardrobe choices that will deliver you to an interview looking like a professional — and not like a sopping mess. To help you out,...
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Job talk: What it’s like to work at Droga5
Since moving from a Soho loft to an expanded office on Wall Street, Droga5 has been channeling the productive energy of its new surroundings to demolish expectations. Everything about the new space...
View ArticleConfessions of an ad tech grunt
Ad tech is booming, and industry growth means that the field is hiring in droves. While many of these jobs provide exposure to the newest technology and opportunities to put your creative...
View ArticleJob talk: The rules of going freelance
Whether it’s to fulfill some innate desire in the soul of a creative or one of the many products of a recovering (recovered?) economy, more and more industry professionals are turning to freelance...
View ArticleJob talk: Finding the networking style that fits
The prospect of being thrown into a large room of industry peers with the expectation of being productively sociable is viewed by even seasoned professionals with dread. While networking has always...
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